Launching in 2013, Rev7Cycling brings much needed structure to the indoor cycling world. Similar to CrossFit, Rev7 uses periodization to realize true fitness gains for gym members. After extensive market research the entire identity package and supporting materials were developed to appeal to the broad demographic of gym members.
– Entire identity package including logo, stationery,
website, App design, ad campaign and all promotional materials
– Hire and direct illustrator, scout video locations, direct video and still photo shoots, direct secure web construction, develop pitch to major gym chains, monthly digital newsletter and social media updates
– Write, shoot, direct and edit a multitude of video training and continuing education modules
– Business development from concept to a complete national rollout
Below is a 1 minute intro video. After the launch in August, more work can be seen at Rev7Cycling website.
Produced between 2009 and 2010 this groundbreaking feature-length documentary about the Tour de France won over 15 international awards including Best Director. For this self-funded juggernaut of a project, all aspects of the making, marketing and promotions became a complete reflection of my professional abilities.
– Concept, research, historic research including finding and interviewing the oldest surviving finisher of the Tour
– Design identity package for entire project including logo, movie poster,
DVD/BluRay packaging and menues, website, ad campaign and all
– Write, shoot, direct and edit 90m feature film. Oversee production in
8 countries, direct film crew, animation, soundtrack post production,
sound design, color correction
– Direct promotions for international screening tour with premieres in Hollywood, San Francisco, Broadway, Washington DC and London (O2)
– Submissions to film festivals at which the movie has won over 15
The Alaskan Wilderness League needed to maximize their budget for an awareness campaign containing both print and a 30 minute video. They were in need of new video assets for a multitude of projects and could not afford to hire an expensive production company and a print design shop, both of which require multiple people to accomplish multiple tasks.
Personal testimony from local people, both transplant and native were interviewed to tell the emotional story of America’s Rainforest and why it is important to protect and preserve the natural resources found there. Over the course of a 12-day shoot in the Tongass (the only remaining Temperate Rain Forest in the U.S) and with help from a hired guide, one key person per day was located and interviewed along with hours of high-quality, very descriptive b-roll which could have easily taken weeks to obtain considering footage included extensive coverage of clear-cut forests,
Alaskan Brown Bears, Timber Wolves, Sockeye Salmon, a mother Black Bear with cubs and Bald Eagles. Based on client input the interviews were written and directed once each subject made themselves available (many are off the grid and nearly impossible to reach).
Coming in under budget and on schedule, I delivered a 30m awareness video complete with branding designed using elements from the native culture found in the Tongass. The satisfied client was presented with everything they wanted including an itemized library of all the footage obtained.