Launching in 2013, Rev7Cycling brings much needed structure to the indoor cycling world. Similar to CrossFit, Rev7 uses periodization to realize true fitness gains for gym members. After extensive market research the entire identity package and supporting materials were developed to appeal to the broad demographic of gym members.
– Entire identity package including logo, stationery,
website, App design, ad campaign and all promotional materials
– Hire and direct illustrator, scout video locations, direct video and still photo shoots, direct secure web construction, develop pitch to major gym chains, monthly digital newsletter and social media updates
– Write, shoot, direct and edit a multitude of video training and continuing education modules
– Business development from concept to a complete national rollout
Below is a 1 minute intro video. After the launch in August, more work can be seen at Rev7Cycling website.