Communications Director 

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Art Direction

The term “Art Director” has morphed dramatically over the last 10 years to include responsibilities that exceed the arena of print. In the digital age an AD is responsible for the traditional selection of tone, style and execution of concept to printed piece as well as overseeing the spectrum of message delivery throughout an entire campaign including social media, video and a strong web presence.

An entire marketing campaign complete with video, social media, smart phone App, web as well as traditional stationery and print design

An entire marketing campaign complete with video, social media, smart phone App, web as well as more traditional stationery and print design, including magazine and newsprint ads


Recruitment ad campaign for National Health Service Corps. Goal was to appeal to med students and emphasize the need for doctors in under-served communities. NHSC provides scholarships in return for service in such areas - like Peace Corps for doctors

Recruitment ad campaign for National Health Service Corps. Goal was to appeal to med students and emphasize the need for doctors in under-served communities. NHSC provides scholarships in return for service in such areas – like Peace Corps for doctors.

Efficiently overseeing the big picture is still the hallmark of a successful AD and experience counts. Collaborating with a creative director, account executives and copy writers to craft a focused creative brief is where it all begins. For 20 years I have worked with some of the most creative minds in the DC Metro region, won a few awards and more importantly had satisfied clients who saw a direct ROI from our work.

Same client as above, NHSC however a very different direction including testimony from doctors who utilized the scholarship program. This campaign also featured an in-depth video element.

Same client as above, NHSC however a very different direction including testimony from doctors who utilized the scholarship program. This campaign also featured an in-depth video element with both video and still shoots/interviews shot on location in 6 cities.

I have directed campaigns for clients local and national with a handful that went global. Responsibilities include creative concepting, strategic planning, scheduling, hiring and directing photographers, videographers, editors, production and post-production staff, working closely with account executives to assure projects stay on time, on budget and within the scope of the creative brief. Regardless of the size of a campaign I have the experience to direct and successfully deliver all the required elements to ensure it achieves it’s purpose.

From logo development and movie poster design to an international film screening tour  culminating at the largest HD theatre in Europe, the O2 I directed all promotions and marketing for the award-winning documentary, "Chasing Legends"

From logo development and movie poster design to an international film screening tour culminating at the largest HD theatre in Europe, the O2 I directed all promotions and marketing for the award-winning documentary, “Chasing Legends”. The challenges of international promotions provided an myriad of challenges far exceeding the experience of your typical Art Director. It was a daunting challenge however most screening locations sold out before the doors even opened.

Freelancing has opened the door to working with different clients and creative minds. I work equally well for an agency or directly for a client because to succeed, the process has to be the same. Staying on target to the creative brief is paramount, from the smallest identity package to the biggest international broadcast commercial.

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