The term “Art Director” has morphed dramatically over the last 10 years to include responsibilities that exceed the arena of print. In the digital age an AD is responsible for the traditional selection of tone, style and execution of concept to printed piece as well as overseeing the spectrum of message delivery throughout an entire campaign including social media, video and a strong web presence.
Efficiently overseeing the big picture is still the hallmark of a successful AD and experience counts. Collaborating with a creative director, account executives and copy writers to craft a focused creative brief is where it all begins. For 20 years I have worked with some of the most creative minds in the DC Metro region, won a few awards and more importantly had satisfied clients who saw a direct ROI from our work.
I have directed campaigns for clients local and national with a handful that went global. Responsibilities include creative concepting, strategic planning, scheduling, hiring and directing photographers, videographers, editors, production and post-production staff, working closely with account executives to assure projects stay on time, on budget and within the scope of the creative brief. Regardless of the size of a campaign I have the experience to direct and successfully deliver all the required elements to ensure it achieves it’s purpose.
Freelancing has opened the door to working with different clients and creative minds. I work equally well for an agency or directly for a client because to succeed, the process has to be the same. Staying on target to the creative brief is paramount, from the smallest identity package to the biggest international broadcast commercial.